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What Glovo Users Really Want – Turning Complaints into Solutions Through User Insights
Project Type
Product Management, UX Design & Feature Delivery
Date
August, 2025
Role
Product Manager (Co‑PM) – Owned Hadith and Azkar features end-to-end, collaborated with cross-functional teams, contributed to overall product strategy, PRD creation, ticket management, testing, and pricing strategy.
Platform
Mobile App (iOS & Android)
Scope
Define, design, and deliver the Hadith and Azkar features; ensure Islamic authenticity, seamless user experience, offline access, habit-building, and proper tracking using ClickUp for feature delivery. Collaborate on pricing strategy and monetization.
Key Deliverables
1. Product Requirement Document (PRD) for Hadith & Azkar features
2. End-to-end user flows and journey mapping
3. Feature tickets and delivery tracking in ClickUp
4. End-to-end QA testing & validation
5. Contributions to pricing and monetization strategy
Project type
User Research / Customer Experience Analysis
Date
August, 2025
Role
Researcher – Conducted surveys, analyzed user feedback, and translated insights into actionable recommendations.
Scope
Explored user pain points, motivations, and habits to uncover opportunities for improving app usability, payment options, and overall delivery experience.
Platform
Glovo Mobile App
Key Deliverables
1. Survey Report: Insights from the structured survey of 41 users.
2. User Personas: Profiles representing typical Glovo users, their behaviors, and needs.
3. Pain Points Analysis: Identification of key user frustrations and challenges.
4. User Motivations: Summary of why users choose Glovo and what drives engagement.
5. Recommendations: Actionable suggestions to improve app usability, delivery experience, and payment options.
6. Improvement Roadmap Proposal: Prioritized plan for short-term, mid-term, and long-term enhancements.
7. Key Metrics: Usability ratings, delivery satisfaction, feature engagement
Link
This research aimed to understand Glovo users’ needs and frustrations to guide a better customer experience. A survey was conducted with 41 Glovo users using structured multiple-choice and open-text questions. Key focus areas included:
1. Payment methods
2. Delivery experience
3. Problems faced
4. App usability & rating
5. Most ordered items & frequently used features
6. Motivations for using Glovo
7. Desired improvements