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User Flow & UX Analysis of Chowdeck (Meal Ordering Experience)
Project type
UX Research & Product Analysis Project
Date
May 2025
Role
1. Led the end-to-end user flow mapping for the meal ordering journey
2. Defined key decision points, edge cases, and alternative paths
3. Conducted UX analysis to identify usability strengths and friction points
4. Translated user actions into structured flow diagrams (UX logic)
Identified product gaps and improvement opportunities
5. Ensured alignment with user-centered design principles
6. Simulated real user scenarios including fail states (OTP, payment, stock issues)
7. Documented insights into a clear, structured product report
Plaform
Mobile App
Key Deliverables
1. Detailed User Flow Diagram (Start → Order Completion)
2. Annotated Step-by-Step Flow Breakdown Document
3. Comprehensive UX Analysis Report
4. Identified Pain Points & Edge Cases
5. Strategic Product Improvement Recommendations
DOCUMENTATION
This project focuses on analyzing and optimizing the end-to-end meal ordering experience on the Chowdeck app.
The objective was to design a comprehensive user flow and conduct a UX analysis that captures every user interaction from app launch to order completion while identifying friction points and opportunities for improvement.
This project demonstrates practical application of user experience principles, decision mapping, and product thinking in a real-world food delivery context.